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Quick Facts:

  • Title: Small Business, BIG Vision
  • Subtitle: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right
  • Authors: Matthew Toren and Adam Toren
  • Paperback: 224 pages
  • Cover Price: $19.95
  • Publisher: John Wiley & Sons
  • Publication Date: September 13, 2011
  • Language: English
  • ISBN: 1118018206 / 978-1118018200

Authors Bio:

Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors. For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications. The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of, one of the largest online entrepreneur communities, and a must-visit resource for all startup CEOs, founders, aspiring entrepreneurs, mentors, and investors.

Brief Overview:

Lessons in applying passion and perseverance from prominent entrepreneurs
In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They’ve also gathered insights from some of the world’s most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples.

Small Business, BIG Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book:

  • Offers instruction in whether and how to seek investors
  • Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers
  • Presents a comprehensive action plan for effective social media marketing
  • Explains how to build an information empire and become a recognized expert

Small Business, BIG Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today’s ever-changing business landscape.

Chapter Descriptions:

1. The Importance of Having BIG Vision
To an entrepreneur, vision may very well be the most important ingredient to success. Without it, goals can’t be set, and there is no focus or reason for driving more and trying harder. This chapter discusses the importance of having a BIG Vision, where that vision comes from, where it can take you, and how to maintain it while remaining flexible and nimble in your business.

Profiles: Dan Schawbel of Millennial Branding
David Hauser & Siamak Taghaddos of Grasshopper Group

2. Rethinking Your Business Plan
Does every business need a business plan? Every business needs planning, but the type of plan required to achieve success depends on the needs and goals of the entrepreneur and his or her company. Chapter 2 details how to determine the kind of plan needed, how to create the right plan, and what to do with your plan once it’s in place.

Profiles: Brent Oxley of
Brock Blake of FundingUniverse

3. Investors out – Collaborators in!
Is finding and wooing investors a necessary part of every company’s progression? Not necessarily. This chapter helps entrepreneurs determine if and when they need to search for outside funding, and then discusses in detail the options for achieving business success without investors. For companies that need to bring on outside capital, the chapter also reveals what to look for in an investor and how to make them collaborators in your venture.

Profiles: Gabriel Shaoolian of Blue Fountain Media
Anita Campbell of Small Business Trends &

4. Hiring Employees: The Good, the Bad, and the Alternatives
Not all businesses need to bring on employees right away, and many never need to hire a single employee. The fourth chapter of Small Business, BIG Vision explores the ups and downs of hiring employees and the alternatives that exist for today’s entrepreneurs.

Profiles: Ali Brown of Ali International
Daven Michaels of

5. Laser-Sighted Marketing through Social Media
Social media marketing can be a highly effective method of marketing just about any business – when it’s done right. It can be difficult to know the “right” way to take full advantage of social media’s effectiveness though. Regardless of their business model, Chapter 5 guides entrepreneurs though the often confusing world of social media and helps them to harness the power of this amazing business tool, by providing a detailed action plan designed to maximize their social media efforts.

Profiles: Gary Vaynerchuk of Wine Library TV
Mike Roberts of SpyFu

6. From Entrepreneur to Icon: Achieving Expert Status
Why simply run your business when you have the ability to be seen as an industry leader? That’s the question posed by this chapter. When an entrepreneur uses his or her knowledge and experience to elevate themselves to “Expert Status,” it opens up a whole new world of possibilities and opportunities. Learn, step-by-step, to present and promote yourself as the expert you are, and how to use that expertise to explode your business.

Profile: Shama Hyder Kabani of The Marketing Zen Group

7. The Socially-Responsible Entrepreneur: It’s Not Always About You
One of the joys of entrepreneurship is having the ability to make the world a better place. The seventh chapter of Small Business, BIG Vision explains the benefits of having a “big picture” view of the world, and it gives the reader ideas for making a difference through social entrepreneurship.

Profiles: Adam Braun of Pencils of Promise
Scott Harrison of charity: water

8. Pulling a 180 – The Business Turnaround
Entrepreneurship comes with a risk of failure. In fact, having the courage to face that risk is one thing that sets entrepreneurs apart from everyone else. So what does a business owner do when the risk becomes a reality and they are on the verge of failure? In Chapter 8, entrepreneurs are introduced to concepts that have saved numerous companies from the brink of disaster. It isn’t ever easy to turn a business around, but it can very often be accomplished when the right formula is followed.

Profiles: Matt Mickiewicz of SitePoint and 99Designs
Mike Michalowicz of The Toilet Paper Entrepreneur

Who Should Read Small Business, BIG Vision?

Startup Entrepreneurs: For anyone just getting started in business or launching a new company, Small Business, BIG Vision offers sound advice to get started right and stay on the right path – the one that will lead you to your BIG Vision. From initial planning through marketing, the book provides clear, actionable advice to get a business off the ground and help it thrive.

Seasoned Entrepreneurs: Business owners who are beyond the startup stage will benefit greatly from the content presented in Small Business, BIG Vision. Wherever you are in your entrepreneurial journey, the book details how to take your business to the next level. Practical advice and instruction is provided on using cutting edge marketing strategies, effective collaborations, outsourced services, and proven planning techniques to catapult your business to new heights.

Struggling Business Owners: Not all entrepreneurs are living out their entrepreneurial dreams these days. In fact, many are fighting for survival. With a renewal of their entrepreneurial vision, effective planning and marketing methods, and sound, tested guidance on achieving a business turnaround, Small Business, BIG Vision could be exactly what a distressed business owner needs to reinvigorate their spirit and their company!

Praise for Small Business, BIG Vision:

“While reading Small Business, BIG Vision, I kept thinking one thing:
These guys get it! In a world where information is coming at us from all directions, you’ve got to know how to focus on the good stuff and filter out the rest. Let me be your filter on this one—this book is the good stuff!” – Ryan Holmes, Founder & CEO, HootSuite

“Matthew and Adam Toren get to the point of what separates the good from the great in business and entrepreneurship—vision. What’s remarkable about the book is that it actually gives you the insight on how to take passion and turn into tangible results.” – Ryan Shea, President & Corporate Publisher, Entrepreneur Media Inc. ( & Entrepreneur Magazine)

“In Small Business, BIG Vision, Adam and Matthew Toren provide practical, real-world advice for entrepreneurs at all levels. Motivational and tremendously insightful, this book gives you the tools you need to succeed in your business.” – Doug Imbruce, Founder of

“Why anyone starting a business wouldn’t want to learn from those who blazed a brilliant path before them is beyond me. Get this book and start dominating now.” – John Jantsch, author of Duct Tape Marketing and The Referral Engine

“Entrepreneurs need focus, drive, and determination to be successful. They also need quality, nuts and bolts, actionable information about how to make their business dreams realities. Small Business – BIG Vision provides the inspiration as well as the practical ‘how-to’ advice every entrepreneur can use, from startup through massive growth. Then the Torens provide concrete evidence their advice is sound by profiling real entrepreneurs who have used the techniques presented to accomplish amazing things. If you own a business or plan to, you need to buy this book.” – Cameron Herold, entrepreneur and COO of 1-800-GOT-JUNK

“The principles presented in Small Business – BIG Vision are valuable in and of themselves, and they are delivered in an easy-to-understand, direct format that helps the reader fully absorb the information, so he or she can implement it in their business right away. Rarely does a book come along that covers so many important topics and does it so well. Small Business – BIG Vision delivers!” – Harry Chemko, Co-founder & CEO of Elastic Path Software

“Traveling around the country speaking to young entrepreneurs, I often get asked which business books are the most helpful. I’m adding Small Business, BIG Vision to my list! This book contains some superb insights on everything from startup through giving back as a social entrepreneur. There is not a business owner or business-owner-to-be who won’t benefit from reading this book.” – Michael Simmons, Co-Founder & CEO of Extreme Entrepreneurship Tour

“Having founded and managed more than a few companies in my life, all I can say is, I wish I’d had a book like Small Business, BIG Vision years ago. Whether you’re just starting out as an entrepreneur or you’ve been a business owner your whole life, this book can save you countless hours of figuring out what to do and how to do it. With clear, concise information throughout, you’ll never be done with this book but will want to refer to it over and over. Get it now!” – Stephen Jagger, author, serial entrepreneur, investor

“For any entrepreneur in search of practical, immediately-applicable advice, Small Business, BIG Vision delivers big! Cover to cover, this book is packed with a ton of quality information, and not a lot of fluff – just the way business owners like it. The Torens have compiled the answers to many of the most-asked entrepreneurial questions in a clear, informative format that’s as easy to read as it is enlightening.” – Wil Schroter, Founder & CEO of, serial entrepreneur

Press and Blogger Contact:

John Holling: